As shops open, a surge in demand for undergarments: From ‘no one’s buying even undergarments’ to not enough to meet demand

Just about nine months ago, in the peak festive season last year, headlines screamed how Indians were not even buying underwear. It was basically to denote how bad economy was at the time.

Reports suggested how shopkeepers, yet to recover from the double whammy of demonetisation and GST, weren’t stocking up on the clothing essential because people weren’t ready to spend money even on something as simple and inexpensive as an undergarment.

Cut to a world that is just opening up amid easing of restrictions in the coronavirus-induced lockdown. The economy still isn’t any better. In fact, it is staring at an abyss as the lockdown forced the businesss and industries to remain shut for close to three months. However, as apparel shops open their shutters, they have met with an unexpected demand for undergarments. And other basic items such as lower pajamas, leggings, shorts and T-shirts.

“People have remained cooped inside their homes for about 80 days. In this duration, all they needed or used or were basic items of clothing such as T-shirts, shorts, and lowers. The lockdown may be lifted but with restrictions on going to offices, on number of people at social gatherings and even at shopping complexes and malls in place, people need more of these items, and not the luxury apparels or fashion garments,” said an industry expert.

“Producers and retailers, however, should have anticipated the surge in demand for undergarments, considering that shops had remained closed for a long time”.

The hosiery and textile units in Ludhiana confirmed that they are getting orders from various parts of country for basic items of clothing. At Akal Market, a hub of wholesalers, traders have placed bulk orders with the hosiery units for casual garments.

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